Recently, the Zhejiang Provincial Department of Agriculture and Rural Affairs and the Zhejiang Provincial Department of Marine Economic Development jointly announced the list of Zhejiang Provincial Agricultural Brand Catalog for 2024. A total of 11 brands in our city were selected. Among them, four regional public brands, Yunhe Snow Pear, Songyang Silver Monkey, Jingning Huiming Tea, and Longquan Ganoderma lucidum, were selected into the list of regional public brands in the Provincial Agricultural Brand Directory.
In addition, among the list of agricultural products brands in the provincial agricultural brand catalog published simultaneously, our city’s Suichang “Suixinlong” grain and oil (rice dumplings), Songyang “Ye Fashan” tea (white tea, black tea, etc.), “Zhengdehe” livestock and poultry (cured meat products) ), Yunhe “Gutong” edible fungi (black fungus), Longquan “Jiama” Linte (dried bamboo shoots), “Longquanshan” edible fungi (Ganoderma lucidum, black fungus, etc.), “Xianzhigu” edible fungi (Ganoderma lucidum) 7 brands were selected.
According to the relevant person in charge of the Municipal Agriculture and Rural Affairs Bureau, in recent years, our city has attached great importance to the cultivation of agricultural brands. Through vigorous implementation of the three-year action of building a whole industry chain of quality agriculture, we have promoted the construction of “local specialties” chains in hierarchical classifications and strived to open up shared prosperity. New channel.
In the future, our city will continue to strengthen the construction of agricultural brands based on rural “native products”, develop more regional public brands and agricultural product brands of agricultural products that are durable, resounding and trustworthy, and rely on regional public brands to build “Lishui Mountain Farming + County Areas” The brand matrix of “single product + corporate boutique” creates a recognizable Lishui “local specialty” brand and enhances the competitiveness of agricultural products.
Source: Lishui Daily