Shaonian Road is the core road that runs through the central axis of Jiaxing’s old city. The road, which is only more than 700 meters long, retains the youthful memories of Jiaxing people and has a profound cultural heritage.
In 2020, the renovation and upgrading of Shao Nian Road was launched. To update the old street, it is necessary not only to “refurbish” the appearance, but also to find ways to keep the old street vibrant. As the backbone of urban construction in Jiaxing’s main urban area, in recent years, Jiacheng Group has taken many measures to promote the overall improvement of the block. Today, Shao Nian Road has put on a “new coat” – spacious and bright streets, novel and modern buildings, and quaint and elegant shops along the street. A new commercial landmark in the city full of the charm of the Republic of China and literary and artistic feelings is rapidly rising.
So far, Shao Nian Road focuses on customers of all ages and has successfully introduced more than 10 factory stores and Internet celebrity stores, attracting 800,000 consumers this year.
Source: Jiaxing Daily