“My ancestors made Shuangnian. I want to expand my business and pass on the intangible cultural heritage skills. With this loan from Chouzhou Bank, I have no worries.” Mr. Wang said happily.
Mr. Wang, a villager in Shuhong Village, Jinyun County, runs a noodle workshop in the local area. In 2023, he faced a shortage of funds due to the expansion of production. The account manager of Chouzhou Bank Lishui Jinyun Branch visited him to formulate a credit plan for him, and finally issued him a “peace of mind loan” of 300,000 yuan to relieve Mr. Wang’s financial pressure and further inherit the processing skills.
In October this year, the photography team of Chouzhou Bank went to the Jinyun Shuangnian Museum and invited Li Weihua, the inheritor of Jinyun Shuangnian making skills, to explain on the spot, teach the making skills hand in hand, and make a video to broadcast simultaneously on the official account. At the same time, local residents were invited to visit the branch outlets to experience the long history of Jinyun Shuangnian, an intangible cultural heritage of mankind, so that the audience can appreciate the ingenuity of intangible cultural heritage firsthand.
In recent years, in order to better assist the inheritance of intangible cultural heritage skills and serve the development of local characteristic industries, Chouzhou Bank Lishui Branch has actively carried out diversified theme activities, bringing intangible cultural heritage projects into campuses and communities, and at the same time promoting video accounts with the theme of “Exploring Intangible Cultural Heritage and Finding Footprints in Zhejiang”. As of the end of October, Chouzhou Bank Lishui Branch used videos to help spread intangible cultural heritage skills, with nearly 2,000 “reposts, comments and likes”. In addition, Chouzhou Bank Lishui Branch has in-depth “going to the market, entering the park, and going to the townships”, increasing the intensity of corporate visits, providing high-quality financial services for people who operate intangible cultural heritage projects and inherit intangible cultural heritage, and continuing to work hard on the road of financial services to help intangible cultural heritage inheritance and industrial development.