“Our development vision is to become the benchmark of the global full-category automotive control arm manufacturing industry. The establishment of ‘Deming University’ will further optimize and improve the enterprise’s talent training mechanism and inject continuous power into the realization of the vision.” Recently, Zhejiang Deming Auto Parts Co., Ltd. (hereinafter referred to as “Deming Auto Parts”) held the establishment and appointment ceremony of “Deming University”. General Manager Zhou Shisen spoke sincerely and fully expressed his firm belief and enthusiasm for talent training.
Deming Auto Parts is a high-tech enterprise specializing in the production of automotive control arms, integrating R&D, production, sales and service. With the continuous growth of the number of cars in use, the scale of the auto parts market continues to expand, and the industry competition is becoming increasingly fierce. How to achieve advancement? The trick of Deming Auto Parts is to concentrate on it and stand high.
“Compared with the same industry, our products will definitely achieve: what you don’t have, I have; what you have, I have all; what you have, I have new; what you have, I have fast, providing competitiveness for customers to quickly occupy the market.” Zhou Shisen said confidently.
Starting from Ruian, Wenzhou in 1992, to moving to Lishui Economic Development Zone in 2011, and then to becoming an excellent demonstration enterprise of “three transformations” in Lishui City in 2024, after 32 years of hard work and dedication, Deming Auto Parts has established its own brand “IDEO”, producing 12 series of more than 1,000 specifications and varieties of products, with 4 invention patents, and has formed an annual production capacity of 5 million sets of automotive control arms and 4 million sets of ball head assemblies. Among them, the sales of automotive stamping control arms ranked first in the country, with a market share of 12.05%.
With advanced technology and high-quality products, Deming Auto Parts has also emerged in the overseas market, with business expansion to more than 50 countries and regions including Turkey, Dubai, Italy, Brazil, Malaysia, etc. It has also become the only enterprise in Lishui Economic Development Zone with a brand exhibition at the Canton Fair, and has successively won the honorary titles of Lishui Economic Development Zone Foreign Trade Excellent Enterprise, Zhejiang Province’s Foreign Trade Integration Enterprise “Leader” Enterprise, Zhejiang Province Export Famous Brand, etc.
“Sales from January to September reached 284 million yuan, a year-on-year increase of 35%, setting a new record!” When talking about the future, Zhou Shisen expressed his expectations that he will remain committed to the goal of “becoming a global benchmark for all-category automotive control arm manufacturing industry”, and is determined to achieve great things with strength and create fine products with craftsmanship, adding a strong stroke to the high-quality development of Lishui’s manufacturing industry.