“This is the first time that Tantou Village’s cultural and creative products have been showcased in Hangzhou, and they are displayed on the same stage with the characteristic cultural and creative products from all over the province. We are very popular and show the local cultural characteristics of Wuyi Lutan.” Recently, the 2024 Yangtze River Delta Beautiful Life Season series of activities was held in Hangzhou. Jinhua Cultural Commissioner Wang Fang worked hard to promote the cultural and creative products of “Ancient Port Elegant Wuyi Wetland Tantou Market”.
The event brought together characteristic cultural and creative products brought by 16 cultural commissioners from all over the province. As a Jinhua cultural commissioner stationed in Tantou Village, Wang Fang brought cultural and creative products including Tantou Tianlu Cultural and Creative Souvenirs, Songyun Rice Cakes, Tantou Wuzhou Kiln Ceramic Products, Tantou Gray Soup Zongzi, Tantou Yunzhenji Printing and Dyeing Crafts, Tantou She Ethnic Cultural and Creative Crafts, Tantou Muchunqiu Tea, etc. These cultural and creative products not only show the profound cultural heritage of Tantou Village, but also their innovative design cleverly combines traditional skills with modern aesthetics, attracting many Hangzhou citizens and foreign tourists.
“Gray soup zongzi is a traditional specialty food in Wuyi. The response on the spot was particularly good. Everyone thought it tasted good.” Luo Qingjing, the founder of Yixiangyuan Gray Soup Zongzi brand, told reporters that the brand was created to inherit the local snack culture of Wuyi.
At the event site, Wuyi Tantou’s “lantern” culture, as the main course of the rural aesthetic education class, attracted the attention of tourists. While introducing it, Wang Fang distributed rural aesthetic education class experience coupons and invited everyone to go to the local area to experience the unique charm of local traditional culture more deeply.
“Cultural and creative products are not only the sustenance of nostalgia and the source of vitality for rural development.” Wang Fang said that this event was a good start. Next, she plans to try to create a cultural community in Tantou Village, so that more cultural and creative products can “borrow a boat to go to sea” and drive the common prosperity of villagers with cultural power.
Xu Peng, a member of the Party Committee of Lutan Town, said that in recent years, the town has nourished the soul of common prosperity through “artistic rural construction”, actively introduced rural artists and art studios, and promoted the development of rural characteristic industries with its professional strength. At the same time, we should give full play to the leading role of cultural commissioners, activate rural resources with literary and artistic methods and factors, tap into literary and artistic resources in the long-standing cultural context, unleash the vitality of rural cultural and tourism development, and promote the prosperity of rural industries.