According to Shaoxing Daily, at present, alcohol consumption is transforming towards a personalized and diversified trend. In such a market environment, how can Shaoxing Yellow Wine Industry inherit and innovate and develop? How to move towards high-end, younger, globalized and digitalized? How to create an internationally competitive and influential Yellow Wine Industry Highland and Yellow Wine Cultural Center?
On the afternoon of September 26, Shaoxing City held a press conference to release important achievements in the development and revitalization of Shaoxing Yellow Wine Industry.
At present, Shaoxing has 11 Yellow Wine Enterprises above the Scale, with sales revenue exceeding 3.6 billion yuan and profits of more than 900 million yuan in 2023. The latest statistics show that from January to August this year, the 11 Yellow Wine Enterprises above the Scale in our city are expected to achieve a year-on-year growth of 9.4% in operating income, 3.2 percentage points higher than the same period last year.
At the same time, leading Yellow Wine enterprises such as Guyue Longshan and Kuaijishan are accelerating their development towards high-end.
Next, our city will make every effort to build the most dynamic main production area of the Yellow Wine Industry and the leading area for the inheritance and development of Yellow Wine Culture, and strive to reach a scale of 10 billion yuan in the Yellow Wine Industry by 2027.
According to reports, in November this year, Shaoxing will host the 2024 China International Yellow Wine Industry Expo and the Shaoxing Yellow Wine Carnival with the theme of “Yellow Wine Origin Shaoxing, City-wide Carnival”. With Yuecheng District as the core, Keqiao District and Shangyu District as the focus, in collaboration with Zhuji City, Shengzhou City and Xinchang County, a series of Shaoxing Yellow Wine drinking, promotion and interactive experience activities will be carried out to create a Shaoxing Yellow Wine feast for the whole city.